JONA

For Bastian Prieler, design is a multidisciplinary process made up of emotion, function, craftsmanship and materiality, in which the user and his or her physical condition are the focus. Every idea begins with the search for an individual and headstrong character which feels the task as precisely as possible with as little as necessary.

Dealing with emotional impact in search of meaning, targeted use of materials, unconventional functionalist thinking in ergonomics and technology are playing a central role in the development process.

The roots in the craft are recognizable in every product and form the basis for every  design. Bastian Prieler‘s creations have won several international design awards.